How to get Millennials into your Museum

Facebook, Snapchat, Instagram, Twitter, WhatsApp, Flikr, Pintrest, Tumblr, YouTube and LinkedIn – all popular social media sites used predominantly by the 18-30 age bracket, a.k.a. “millennials”.

There are so many different ways to connect with friends and family, to share your life experiences online, that it often seems like it’s a competition to have had the best experiences. Being seen to be actively doing something with your life has become such a prominent and absorbing part of a millennial’s existence that tourist destinations which don’t market themselves as offering an experience are missing out on a significant amount of potential revenue.

So how to get these young adults back into your museum? Amy Schaffman of the Augusta Museum of History in Georgia, U.S.A thinks she might have the answer…

Continue reading


Putting a Window in The Wall

“Let’s Take Back Control”, “Make America Great Again” and make “Nederland Weer Van Ons” (“Make The Netherlands Ours Again”). In the early part of the twenty-first century, governments around the Western world are shoring up country borders, building walls and protecting the values of the “indigenous” people. It would seem that we’re now witnessing a withdrawal from cultural interconnectivity nurtured by the internet and are becoming more afraid of the rest of the world, retreating into nationalist ways of thinking.

Messages of hate can be shared from one side of the globe to the other on Facebook in an instant but can we share empathy and make our cultures understood just as easily?

Continue reading

The Formula to a Great Exhibition?

Absolute Beginner

Having recently heard about the proposed plans to erect a memorial sculpture to David Bowie in his hometown of Brixton, I was reminded of my experience visiting the ‘David Bowie Is…’ exhibition at V&A Museum, London in 2013. Prior to visiting the exhibit, Bowie was a bit of an unknown entity to me – I only had a vague awareness of his music and that his influence was felt in many of the comedy shows I loved watching like Flight of the Conchords or The Mighty Boosh. I went along because a friend who was visiting me in London had really wanted to go and the exhibit had been doing exceptionally well. It was so successful that people were struggling to get tickets, so we went mid-week when it was a bit quieter. I had absolutely no expectations at all…


…and it was then that my mind was blown.

Continue reading